After my initial post displaying several record advertisements from old jazz magazines, Michael Steinman commented very appropriately in his Jazz Lives blog (nice title for a post: "Swing Archaeology") about the old 78 rpm discs as a very different way of having access and listening to our beloved jazz music:
“(...) If you don’t know the music represented here, these ads might seem charmingly archaic but no more meaningful than drawings of old-time detergent boxes or tubes of toothpaste.
But if you do know what it must have meant to buy the new Art Hodes session on Signature, these ads are tender artifacts of a time when “a record” was a two-sided 78 rpm disk, highly breakable, costing anywhere from thirty-five cents to a dollar, and it was something to treasure. We who collect jazz now and are able to buy every record Fats Waller made (for example) on twenty-four compact discs, should stop a minute and recall such pleasures, even if they had vanished before we were born (...)”.
For his (and I hope others') delight, here’s a new batch of record ads, extracted from Jazz Session magazine and published from May 1945 to July 1946. All single 10" or 12" 78 rpm discs and albums with three 78 rpm discs are represented here, labels being Asch, Blue Note, Disc, Jazz Information, Session, Keynote, Capitol and H.R.S.